Do you have the right offer? That means the best-suited solution — to solve a relevant problem — for a real customer — at a price they can afford? If you’re not sure we outline how to use the Lean Canvas (and our modified Go-to-Market Canvas) to triage your offer.
Are you building your brand intentionally or by chance? Kesha Lien of Brickhouse Create shares her wisdom on how to bridge the gap between brand and marketing so you can grow to your potential.
We all know the benefits of niching down. But you are not alone if you have objections. It might close doors to great opportunities? Or perhaps your talent stretches beyond one type of customer? Speaking as a jack of all trades. Everyone can niche down. It’s not about if. It’s about how.
Is sexy the word that comes to mind when you think about values? If not, it might be time to add values to your vocabulary for attracting the customers, employees, and partners you want to team up with to move your company forward.