Use the Lean Canvas to triage your offer

Do you have the right offer? That means the best-suited solution — to solve a relevant problem — for a real customer — at a price they can afford? If you’re not sure we outline how to use the Lean Canvas (and our modified Go-to-Market Canvas) to triage your offer.

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To niche or not to niche? That is not the question.

We all know the benefits of niching down. But you are not alone if you have objections. It might close doors to great opportunities? Or perhaps your talent stretches beyond one type of customer? Speaking as a jack of all trades. Everyone can niche down. It’s not about if. It’s about how.

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