Max Traylor is doing an exclusive event for ACThoughtful. I spoke with him recently on Beers with Max and his genius is taking the knowledge from people’s heads and putting it into a system they can sell and deliver for more. He’s agreed to do an exclusive event for the ACThoughtful community and we are excited to have him! If you’ve ever wanted to figure out how to increase your pricing, now is the time!
The Topic? How to differentiate and charge more for your knowledge.
We will cover:
- How to fight commoditization.
- The key to sustaining a price premium.
- Who will pay you the most for your knowledge?
Learn how to productize your strategic thinking so you can charge a premium and separate yourself from the competition. Our guest speaker, Max Traylor, helps professional service providers productize their consulting services. A former victim of the “time for dollars” business model, Max’s breakthrough came from selling & licensing unique marketing & sales strategies. Now his mission is to help other brilliant thinkers package and go to market with their most valuable and differentiated service offering: knowledge.
P.S. Want to get to know Max? Here are 3 ways you can do it (pick your favorite!).