Hire like it counts
How do you attract the right talent? Here are four steps. Hint: The first one happens before the job description is ever written.
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December 17, 2020
Are you losing good employees?
Employee turnover is a simple formula, but it requires a little probing to get the right measures and decide if it is useful for you to track as a business owner.
November 17, 2020
How to find your measures that matter
Do you know what measures matter to your micro-business? We break it down to 4 steps (with a lot of definition) so you can focus on what matters —- and let go of the rest.
November 8, 2020
How to get from overwhelm to a path forward
So you want to grow your micro-business. Do you know where to start? We break it down into 7 steps. So you can get from where you are, to where you want to be. Game on!
October 19, 2020
How to set your prices: The facts that matter
Your pricing strategy is about more than your self-worth. It’s a set of criteria and considerations that leads you to the center of the venn diagram, where perfect pricing comes alive for you. Here’s the 4 criteria, and how to use them to build a pricing strategy that gets you the results you’re looking for.
September 24, 2020
Use the Lean Canvas to triage your offer
Do you have the right offer? That means the best-suited solution — to solve a relevant problem — for a real customer — at a price they can afford? If you’re not sure we outline how to use the Lean Canvas (and our modified Go-to-Market Canvas) to triage your offer.
September 21, 2020
How to scale your sales and find your customers
You’ve decided that revenue needs to be your focus as you take the next step to scaling up. Awesome. But where do you start to get there? Whether its completely rethinking your solution — or learning how to avoid being left at the altar by a prospective customer, you’ll know your next step and have a slew of resources to help.
September 8, 2020
What does scale look like to you?
Scaling your micro-business is not a one-size-fits-all deal. Finding yourself hesitating? We set the record straight on how to figure out what scale means to you, how to measure it, and how to actually do it.
August 28, 2020
How to bridge brand & marketing gaps to build credibility
Are you building your brand intentionally or by chance? Kesha Lien of Brickhouse Create shares her wisdom on how to bridge the gap between brand and marketing so you can grow to your potential.
August 20, 2020
To niche or not to niche? That is not the question.
We all know the benefits of niching down. But you are not alone if you have objections. It might close doors to great opportunities? Or perhaps your talent stretches beyond one type of customer? Speaking as a jack of all trades. Everyone can niche down. It’s not about if. It’s about how.
July 29, 2020
What the heck is a fractional COO?
Do you have a right hand to help you execute on this crazy thing called business ownership? We share our take on what the heck a fractional COO actually does and what’s different about it for a micro-business owner.
July 21, 2020
Are you ready when your needs collide with your business?
Are you scrambling to respond to something going in your life that is crashing into your business? It happens to all of us. If you’re in it, let’s get you out of it. If you want to be prepared for it, these are the steps to make sure it dosn’t take your business out at the knees (or you).
July 6, 2020
How business values make you sexy
Is sexy the word that comes to mind when you think about values? If not, it might be time to add values to your vocabulary for attracting the customers, employees, and partners you want to team up with to move your company forward.
June 28, 2020
How do you figure out your why?
You see all the videos --- maybe you even dream about it. Simon Sinek is on the stage, saying brilliantly how the most successful people and companies have a clear why that drives them. But you're frozen because he asks you to come on stage and you blank.
June 15, 2020
How to thaw out your business goals for spring
The ground is thawing and the grass is getting greener and your business goals are getting ready to thaw out. This video highlights practical tips in 3 areas that you need in order to prepare your business to grow.
March 15, 2020
