How to set your prices: The facts that matter

Your pricing strategy is about more than your self-worth. It’s a set of criteria and considerations that leads you to the center of the venn diagram, where perfect pricing comes alive for you. Here’s the 4 criteria, and how to use them to build a pricing strategy that gets you the results you’re looking for.

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Use the Lean Canvas to triage your offer

Do you have the right offer? That means the best-suited solution — to solve a relevant problem — for a real customer — at a price they can afford? If you’re not sure we outline how to use the Lean Canvas (and our modified Go-to-Market Canvas) to triage your offer.

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How to scale your sales and find your customers

You’ve decided that revenue needs to be your focus as you take the next step to scaling up. Awesome. But where do you start to get there? Whether its completely rethinking your solution — or learning how to avoid being left at the altar by a prospective customer, you’ll know your next step and have a slew of resources to help.

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To niche or not to niche? That is not the question.

We all know the benefits of niching down. But you are not alone if you have objections. It might close doors to great opportunities? Or perhaps your talent stretches beyond one type of customer? Speaking as a jack of all trades. Everyone can niche down. It’s not about if. It’s about how.

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How business values make you sexy

Is sexy the word that comes to mind when you think about values? If not, it might be time to add values to your vocabulary for attracting the customers, employees, and partners you want to team up with to move your company forward.

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